Supply and Demand: Finding the Balance in 2026
February 2, 2026
The UAE is expected to attract more millionaires than any other country again. Who they are, where they settle in Dubai and how they buy.
Senior Market Analyst
Oxford-educated economist specializing in GCC real estate markets. Sarah's research has been featured in Financial Times, Bloomberg, and Arabian Business.
For several years, the UAE has been forecast to attract more millionaires than any other country, and the trend continues. Thousands of wealthy individuals and their families are expected to move this year, with Dubai the main destination. Their arrival is reshaping the top end of the property market.
Palm Jumeirah, Emirates Hills, Dubai Hills, Jumeirah, District One and branded residences in Downtown and Dubai Marina.
Many pay in cash, prefer ready homes and rely on trusted advisers. Some rent first to understand the city before buying.
Demand from millionaires supports prime prices and encourages new luxury launches. It also supports demand for schools, healthcare and services.
Prime markets are sensitive to global wealth trends. Buyers should value properties carefully and plan for the long term.
Many wealthy newcomers rent before buying, even if they can afford to purchase immediately. Renting allows them to explore different neighbourhoods, understand commuting patterns, settle children into schools and decide what type of home suits them best. It also gives time to complete banking and residency arrangements. This pattern supports demand for luxury rentals, particularly furnished villas and large apartments in prime areas, and it creates a pipeline of future buyers who already know the city well. Landlords of high-end rental properties who offer quality, flexibility and attentive service can benefit from this demand, and often find that tenants become buyers in the same community.
The arrival of wealthy families is a defining trend for Dubai. We help them relocate and invest with discretion and expertise.