What Creates Long-Term Value in Dubai Property
February 2, 2026
Buyers are queuing for new launches and reselling contracts within weeks. How off-plan speculation works, who gains and where the risks lie.
Luxury Property Specialist
Forbes-featured expert in ultra-luxury real estate. Elena has facilitated over AED 2 billion in prime property transactions for European and Russian clientele.
Anyone who has visited a sales centre in Dubai in recent months has seen the same scene: long queues, buyers reserving several units at once and agents taking deposits on the spot. Many of these purchases are not made with the intention of living in or renting out the property. Instead, buyers aim to sell their contracts, often before construction has started, at a higher price. Off-plan speculation has become one of the defining features of Dubai's market.
A buyer pays a deposit, typically a small percentage of the price, and signs a contract for a unit. If prices rise, the buyer sells the contract to someone else for a premium, recovering the deposit and making a profit, without ever completing the purchase. In a rising market, this can produce high returns on a small initial outlay.
Early buyers who sell into a rising market benefit, as do developers, who receive deposits and early payments that help fund construction. Agents earn commissions on both the original sale and the resale. The market as a whole gains liquidity.
Speculation depends on a continuous supply of new buyers willing to pay higher prices. If sentiment changes, contract holders may find there are no buyers at the price they expected, leaving them responsible for further instalments they never planned to pay. High levels of speculation can also inflate prices beyond what rents and incomes justify, increasing the risk of a sharp correction.
Some developers welcome speculative demand because it accelerates sales. Others are beginning to impose conditions on transfers, such as requiring a minimum percentage to be paid before a contract can be resold, to encourage more committed buyers.
Speculation is a natural feature of a fast-growing market, but it should not be confused with sustainable demand. We advise clients to buy properties they are prepared to complete and hold, so that a change in sentiment does not turn an opportunity into a liability.