Developer SpotlightMay 9, 20173 min read

La Mer and the Revival of the Jumeirah Coast

A new beachfront destination is due to open in Jumeirah later this year. How La Mer could lift the appeal of one of Dubai's oldest neighbourhoods.

Elena Petrova

Luxury Property Specialist

Forbes-featured expert in ultra-luxury real estate. Elena has facilitated over AED 2 billion in prime property transactions for European and Russian clientele.

La Mer, a beachfront destination being developed by Meraas in Jumeirah, is due to open later this year. With restaurants, shops, a waterpark and a long stretch of beach, it is expected to bring new life to the Jumeirah coast, one of the city's oldest and most sought-after neighbourhoods.

What La Mer offers

Beach: a public beach with facilities.
Dining and retail: casual restaurants and boutiques.
Leisure: a waterpark and family attractions.
Design: a relaxed, seaside atmosphere.

Effects on Jumeirah

Jumeirah is known for its villas, beaches and established atmosphere. La Mer adds amenities that could increase demand from families and residents seeking a beachside lifestyle.

Residential opportunities

Villas in Jumeirah and new residential projects near La Mer could benefit from the destination. Supply in the area is limited, supporting long-term value.

Considerations

Visitor traffic may increase in the area. Buyers should consider the location of their home relative to the destination.

Long-term view

Destinations like La Mer, combined with City Walk and Box Park, are revitalising older parts of the city and broadening their appeal.

Jumeirah's limited supply

Jumeirah is one of Dubai's oldest residential areas, and much of it consists of villas on plots where ownership rules differ from the freehold areas available to foreigners. New residential supply in the area is limited, and only certain projects are open to foreign buyers. This scarcity is one reason why Jumeirah villas command strong rents and why new projects near La Mer and along the coast attract interest. Buyers should check carefully which properties they are eligible to purchase and what type of title they will receive. For tenants, Jumeirah offers an established community with beaches, schools and a relaxed atmosphere that newer districts are still developing.