The Ultra-Luxury Segment Takes Off
    Price TrendsMarch 5, 20223 min read

    The Ultra-Luxury Segment Takes Off

    Homes priced at the very top of the market are selling in numbers never seen before. Who buys them, where they are and what defines ultra-luxury.

    Chief Investment Strategist

    Former Goldman Sachs MD with 25 years in global real estate. James has advised sovereign wealth funds and ultra-high-net-worth families on $50B+ in transactions across MENA, Europe, and Asia.

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    Dubai's ultra-luxury segment, homes priced at the very top of the market, is experiencing unprecedented activity. Sales of mansions, penthouses and signature villas have reached record numbers, placing Dubai among the world's leading markets for the most expensive homes.

    Who is buying

    • Ultra-wealthy families relocating to Dubai.
    • Entrepreneurs from technology and finance.
    • Regional buyers upgrading to trophy homes.
    • International investors seeking safe, prestigious assets.

    Where the homes are

    Palm Jumeirah signature villas, Emirates Hills mansions, Jumeirah Bay Island villas and penthouses in branded towers are among the most sought-after.

    What defines ultra-luxury

    Exceptional location, scarcity, architecture, finishes and services. Many homes are custom-designed or extensively renovated.

    Considerations

    Ultra-luxury homes are unique, making valuation complex. Buyers should rely on detailed comparisons and expert advice.

    Discretion

    Many transactions happen privately. Buyers benefit from advisers with access to off-market opportunities.

    Due diligence at the top of the market

    Ultra-luxury purchases require thorough due diligence. Buyers should verify title and any encumbrances, check that all modifications and extensions were approved, and commission detailed inspections of structure, systems and finishes. Service charges, community fees and any outstanding obligations should be confirmed. For off-plan ultra-luxury projects, the developer's record and the project's escrow arrangements are essential checks. Legal structuring, such as ownership through a company or trust, may need specialist advice. Because each property is unique, independent valuation is important. These steps take time, but at these price levels the cost of a mistake far exceeds the cost of careful preparation.

    Our view

    Dubai's ultra-luxury segment reflects its growing status as a global city for the wealthy. We advise clients with discretion and care at the top of the market.

    Ultra-luxuryPrime propertyHigh net worth