Business Growth and Demand for Homes
January 9, 2026
Lower prices attract bargain hunters, but falling markets can keep falling. How to approach buying in Dubai today without catching a falling knife.
Chief Investment Strategist
Former Goldman Sachs MD with 25 years in global real estate. James has advised sovereign wealth funds and ultra-high-net-worth families on $50B+ in transactions across MENA, Europe, and Asia.
Every correction attracts buyers looking for bargains, and Dubai is no exception. With prices well below last year's peaks, some investors see an opportunity to buy quality properties at more reasonable levels. That instinct can be right, but buying in a falling market requires discipline.
Discounted off-plan contracts in projects that may be delayed or cancelled carry significant risk. Properties in areas with large unfinished supply may face continued pressure. Distressed sellers may offer attractive prices, but legal checks, especially on outstanding payments to developers, are essential.
No one can reliably time the bottom of a market. Rather than trying, buyers should focus on whether a property offers good value at today's price based on its rent and long-term prospects. If it does, further falls are less of a concern for a long-term holder.
In a distressed market, problems can be hidden: unpaid service charges, outstanding instalments, defects or disputes. Buyers should verify everything and use reputable agents and lawyers.
Buyers with cash have a strong negotiating position. Sellers who need certainty may accept lower prices for a quick, unconditional sale.
For patient investors with cash, today's market may offer the chance to buy quality Dubai property at sensible prices. We recommend caution, careful selection and a long-term horizon.