Serviced Apartments: Flexible Living in Demand
    Market AnalysisAugust 15, 20113 min read

    Serviced Apartments: Flexible Living in Demand

    Business travellers, new arrivals and longer-stay visitors are turning to serviced apartments. Why demand is growing and what investors should know.

    Regional Director, MENA

    20-year veteran of Dubai's property market. Ahmed was instrumental in the development of Palm Jumeirah and Downtown Dubai's residential strategy.

    Share:

    Serviced apartments, furnished homes with hotel-style services such as cleaning and reception, are becoming increasingly popular in Dubai. They appeal to business travellers on longer assignments, new arrivals looking for a temporary base and families visiting for extended periods.

    Why demand is growing

    • Flexibility: stays from a few days to several months.
    • Space: more room than a hotel, with kitchens and living areas.
    • Services: cleaning, maintenance and reception included.
    • New arrivals: professionals relocating to Dubai need a temporary home.

    Where demand is strongest

    Serviced apartments near business districts such as DIFC, Downtown and Dubai Marina attract business travellers. Those near beaches and attractions appeal to holiday visitors.

    Investment considerations

    Investors can buy units in hotel apartment buildings managed by operators, often through rental pools. Returns depend on occupancy, rates and management fees. Investors should study the operator's track record and the terms of the management agreement.

    Risks

    New hotels and serviced apartments are opening, increasing competition. Rates can fluctuate with tourism and business travel.

    Comparing with conventional rentals

    Serviced apartments can achieve higher gross income than annual leases, but costs are also higher. Investors should compare net returns carefully.

    Understanding rental pool agreements

    Many serviced apartment buildings operate rental pools, in which owners place their units with an operator who lets them and shares the income. Agreements vary widely. Some distribute income according to the performance of each unit; others pool all income and divide it by unit size. Fees may include a base management charge, a share of revenue, marketing costs and a reserve for furniture replacement. Owners should understand how long the agreement lasts, how they can use the unit themselves and what happens if they want to leave the pool or sell. Reviewing several years of operating statements, where available, gives a realistic picture of returns. A clear, transparent agreement is as important as the location of the building.

    Our view

    Serviced apartments meet a real need in a city with many visitors and new arrivals. For investors, the key is choosing well-located properties with experienced operators.

    Serviced apartmentsHospitalityInvestment