Business Growth and Demand for Homes
January 9, 2026
Developers are launching new projects again, and buyers are responding. What has changed since the boom and how to assess an off-plan purchase today.
Chief Investment Strategist
Former Goldman Sachs MD with 25 years in global real estate. James has advised sovereign wealth funds and ultra-high-net-worth families on $50B+ in transactions across MENA, Europe, and Asia.
Off-plan sales, purchases of homes before they are built, almost disappeared during the crisis. Now they are returning. Established developers are launching new phases and projects, and buyers are responding, attracted by payment plans and the prospect of buying at today's prices.
Off-plan purchases often offer lower prices than completed homes, staged payments and the choice of units. Buyers who hold to completion may benefit from capital growth.
Construction delays, changes in market conditions and specification differences remain risks. Buyers should plan for the full payment schedule.
Buyers should be wary of a return to rapid flipping. A healthy off-plan market is one where most buyers intend to use or rent the homes they buy.
An off-plan sale agreement sets out the buyer's and developer's obligations over several years, so it deserves careful reading. Key points include the payment schedule and how it links to construction, the expected completion date and any grace period, the consequences of delay, the specification of the unit and finishes, and what happens if the buyer misses a payment. Buyers should check the size of the unit and how it is measured, as well as service charge estimates. Clauses allowing the developer to change designs or specifications should be understood. Taking independent legal advice before signing is a modest cost compared with the value of the commitment, and it helps buyers avoid unpleasant surprises at handover.
Off-plan buying can make sense with the right developer and project. We help clients evaluate launches carefully and avoid the mistakes of the last cycle.