A New Wave of Launches: How to Choose Wisely

Confidence has returned to Dubai's property market, and developers are responding with new launches. From new phases in established communities to entirely new projects, buyers have more choice of off-plan properties than at any time since the crisis. The challenge is to choose wisely.

Signs of a strong launch

• Experienced developer: a record of completed, quality projects.
• Proven location: established or well-connected communities.
• Clear documentation: registered project and escrow account.
• Realistic pricing: compared with completed homes nearby.

Warning signs

Very aggressive pricing, unclear timelines, unknown developers and pressure to commit immediately are all reasons for caution.

The role of payment plans

Payment plans make off-plan purchases accessible, but buyers should ensure they can meet every instalment, including the final payment on handover.

Supply considerations

Buyers should consider not only the project but the surrounding pipeline. A wave of launches in the same area can create competition for tenants and buyers when they complete.

Buying to hold

Buyers who plan to hold to completion and beyond are less exposed to short-term changes in sentiment than those who plan to resell quickly.

Visiting a launch with a plan

Launch events are designed to create excitement and urgency, which can lead buyers to commit before they have thought carefully. Going with a plan helps. Before the event, buyers can research the developer, the location and prices of comparable completed homes. At the launch, they should ask for floor plans with measurements, the full payment schedule, expected service charges and the registration details of the project. It is reasonable to ask for time to review the sale agreement. A reservation fee may be refundable only in limited circumstances, so buyers should understand the terms before paying. The best units may sell quickly, but a disciplined buyer who misses one opportunity is better off than one who rushes into the wrong purchase.

Our view

New launches offer opportunities, but discipline is essential. We help clients assess developers, projects and payment plans to choose launches with lasting value.