Architecture
Sustainability Moves to the Centre of Development
January 21, 2026
Dubai has become one of the preferred destinations for the world's wealthiest people. Billionaires and centimillionaires are buying trophy homes in the city, attracted by its safety, lifestyle, connectivity and business environment. Their activity is reshaping the top of the market.
What attracts them
- Security: a safe, stable environment.
- Connectivity: flights to most of the world.
- Lifestyle: beaches, dining, yachts and privacy.
- Business: a hub for regional and global operations.
- Residency: long-term visas for investors.
How they buy
The wealthiest buyers often purchase through private advisers, seek off-market properties and value discretion. Many buy multiple homes or plots.
What they buy
Signature villas on the Palm, mansions in Emirates Hills, villas on Jumeirah Bay Island and the largest penthouses.
Effects on the market
Their activity sets new price benchmarks at the top of the market and encourages developers to create ultra-luxury projects.
Considerations
At this level, each property is unique. Valuation, due diligence and legal structuring require expert advice.
Yachts, privacy and lifestyle
For many ultra-wealthy buyers, the appeal of Dubai includes its marine lifestyle. Waterfront homes with private berths or access to marinas, such as those on the Palm, Jumeirah Bay and Dubai Harbour, are particularly sought after. Privacy is equally important: gated communities, controlled access and discreet management are valued highly. Buyers often require space for staff, security and guests, and many want homes that can host events. Properties that combine waterfront access, privacy and space are rare, which explains their premium. Developers responding to this demand are designing larger homes with private amenities, though supply remains limited relative to interest from the world's wealthiest families.
Our view
Dubai's appeal to the world's wealthiest is a powerful force. We support these clients with discretion, expertise and access to exceptional properties.
